Temporary chalk expressions

For the use of 10 chalk expressions (or less) in 1 city, a target price of EUR 950 excluding VAT should be used. Because the exact price depends on various factors such as the number of placements, the format of the template and the locations/cities, we recommend that you request a price calculation without obligation via our Contact page. We are flexible and like to think along with you about the possibilities, even if you have a limited budget.

This form of outdoor advertising falls into a gray area in terms of legislation and regulations. It is therefore usually not possible to apply for a license for this form of advertising, which means that we always carry out such campaigns as 'guerrilla marketing'. When conducting a guerrilla marketing campaign, a subtle and thoughtful approach is necessary to prevent any complaints. Of course we are specialized in this with more than 20 years of experience and we think along with you when determining the locations and the further approach to executing the campaign.

Depending on the desired visibility period, we choose the type of chalk that best approaches this in consultation. The choice consists of the indicative lifespan of; days/weeks or months (semi permanent). The exact lifespan of a chalk expression cannot be predicted in advance because it depends on the surface, the weather, the type of place and the load on the expression by, for example, traffic or cleaning trucks. Read more about the type of chalk and the lifespan.

For our reverse graffiti, chalk expressions and rain advertising campaigns, we usually use a template with a size of approximately 1,25 m2. An expression in this format is, at the average viewing angle and walking speed, easy to oversee for pedestrians. A larger format can often not be grasped at a glance, which means that the expression misses its target. Usually a size is maintained that is around 1x100cm, but the exact size can be determined on the basis of what may be displayed (the content). We recommend keeping the design simple and clear.

Because the surface can differ per location in terms of color and structure, we prefer to apply temporary chalk expressions in the color white so that visibility is always optimal. If desired, chalk expressions can also be applied in a number of primary colours, namely: black, yellow, orange, red, pink, purple, light and dark blue, light and dark green. Because the colors cannot be applied on top of each other because they then mix with each other, you can in principle only work with 1 color per placement.

A QR code can be added to a reverse graffiti, chalk or rain advertisement. The QR code can be placed next to the advertisement by means of a floor sticker that is specifically suitable for outdoor use. Usually a size of approximately 10x10cm is used for this so that the QR code is not too dominant, but it does stand out enough. Of course, the QR code can refer to a specific URL so that the interaction can be measured directly.

A temporary chalk expressions campaign can be carried out if the surface is not damp, frozen or snowy. It must also remain dry for some time after placing an advertisement so that the chalk can dry/harden. We apply chalk expressions only to the floor and not to walls. The chalk we use works on almost all surfaces.

The preparation of a street advertising campaign takes an average of 5 to 10 working days. In consultation, this process can be accelerated by placing an urgent order, but we are dependent on how quickly we can switch with the client. Our planning is usually quite full, so it is advisable to take an option on the desired execution date or period in good time.