Target

Original outdoor advertising

Pricing

From 750, - Euro

Work area

Entire Benelux

Remarks

Advertising through cleaning

Reverse graffiti

Reverse graffiti is a controversial form of outdoor advertising in which water is applied to the ground using water, a template and a high-pressure cleaner. A guerrilla marketing campaign executed with the reverse graffiti technique gives your brand a creative and sustainable look, after all, only one template is made with which we can spray an unlimited number of prints with nothing but pure tap water. The effect of this original and sustainable communication technique remains visible for a few weeks to a number of years, depending on the type of substrate.

How does reverse and green graffiti work?

By selectively spraying a part of the soil, contrast is created, which creates a visible image and / or text that remains visible for a long period of time. We use untreated groundwater without (chemical) addition. Reversed graffiti advertisements are therefore absolutely not harmful to the environment and are placed by us in a CO₂ neutral manner.

Reverse graffiti as outdoor advertising

In consultation with you, we determine the desired locations, areas and cities so that the messages can be placed strategically and the best exposure is achieved. It is often decided to place communications around busy shopping streets, stations, bus and tram stops, ATMs, crossing places or specifically chosen locations. We can convert any visual to a template, but it is advisable to keep the reverse graffiti message clear, clear and compact so that the message is clear to the passer-by at a glance. Do you let us bring your message with the reverse graffiti technique to the attention of your target group in a unique and striking way?

Employability: With reverse graffiti, sometimes also called green-graffiti, clean-graffiti or water templates, it is possible to place advertisements in the outdoor area in an environmentally friendly way where traditional outdoor media are often not usable.

Practical information

View the practical information and frequently asked questions about our reverse graffiti campaigns.

Circumstances

These actions can be carried out throughout the year, except when the surface is frozen.

Work area

We provide reverse graffiti advertising campaigns at any location you choose in the Benelux or beyond.

24 / 7 available

A reverse graffiti promotion can be scheduled 7 days a week, the export usually takes place at night.

Visibility duration

Depending on the substrate, the lifespan of a reverse graffiti is 4 weeks to 2 years.

Format

We usually use a template size of ± 1,25m2 for a green graffiti campaign.

Color

A reverse graffiti message cannot be executed in color, the surface determines the color.

Substrate

This technique works on a limited number of surfaces and cannot be used indoors or on walls.

Production time

The preparation time for a reverse graffiti promotion is on average 7 working days, rush is possible.

Legislation

Reverse graffiti falls under the so-called 'guerrilla marketing', we do not apply for a permit.

Reverse-graffiti films

View here a few videos of our reverse graffiti campaigns.

A national reverse graffiti campaign.

Reverse graffiti during AVRO Streetart month.

Green graffiti as an outdoor advertising campaign.

Temporary chalk expressions or reverse graffiti?

To make a reverse graffiti expression clearly visible, we must be able to create sufficient contrast. This requires a surface that is dirty and that, when you spray it clean, becomes lighter in color. Usually this means that reverse graffiti does not work on asphalt, dark / red stones and natural stone. There is also a difference in the effect that can be achieved on the standard sidewalk tiles. Some sidewalk tiles seem dirty, but, for example due to a black grain, still do not provide clear contrast after spraying. Because of the variable factors, it is therefore impossible to say in advance with certainty whether reverse graffiti works at the locations you have chosen. If you want to be sure that your message can be placed at the places you specify, it makes sense to opt for our (temporary) chalk expressions.

Regulations concerning guerrilla marketing

In terms of legislation and regulations, reverse graffiti expressions fall into a gray area. It is therefore generally not possible to apply for a license for this type of guerrilla marketing. A subtle and thoughtful approach to implementation is necessary to prevent possible complaints. We are of course specialized in this and can make a good estimate of the (im) possibilities in advance. When the promotion is used for (or in consultation with) a city, municipality or province, or around a common or public goal, it is sometimes possible to request permission or a permit.

Request information, advice or a quote

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