Rain advertising is an environmentally friendly way of outdoor advertising using rainwater. Unlike the reverse graffiti expressions, the rain advertising is only visible if it rains or has rained. The expression disappears on its own when the soil dries up. A rain advertising campaign remains visible for 2 months on average during rainfall.
Together with you we determine where the campaign can be applied. We determine the number of places based on the objective and the size of the area. It is advisable to keep the advertisement clear and compact so that it is clear at a glance. On average, there is 1mm of precipitation per year in the Netherlands, with the rain advertising we make grateful use of that!
Sustainable street advertising
A street advertising campaign carried out with the rain advertising method, sometimes also in English rain campaign mentioned, gives your brand a creative and sustainable look, because only one template is created with which we can place an unlimited number of prints. This innovative way of outdoor communication is carried out entirely CO2 neutral.
Rain advertising campaigns are often used around weather-related promotions, brands or products, such as providers of (sun) holidays, winter tires, umbrella, etc.
View the practical information and frequently asked questions about our rain advertisement.
A rain advertisement cannot be made in color, the background determines the color.
Depending on the surface, the lifespan of a rain advertisement is 1 to 12 weeks.
We usually use a ± 1,25m2 template for a rain advertising campaign.
These actions can be carried out if the surface is not damp, frozen or snowy.
We provide rain advertising campaigns at any location in the Benelux or beyond.
A rain promotion can be scheduled 7 days a week, the export usually takes place at night.
Of course we take care of all materials and we take photos of the posted messages.
The preparation time for a rain advertising campaign is on average 7 working days, rush is possible.
Rain advertising falls under the so-called 'guerrilla marketing', we do not apply for a license.
Rain advertising videos
View a few short films of rain advertising campaigns that we provided.
Rain advertising or reverse graffiti?
An alternative to the use of rain advertising is the placement of reverse graffiti expressions. Reverse graffiti and rain advertising are visually very similar. The big difference between the two is that reverse graffiti expressions are always visible and not only visible in rain. With the reverse graffiti technique we spray hot water with high pressure through a template so that we selectively spray part of the street. The contrast that we create on the street creates a visible image and / or text. Outdoor advertising in the form of reverse graffiti is not harmful to the environment and is carried out by us COXNUMX neutral.
View Reverse graffiti
Regulations concerning guerrilla marketing
Rain advertising falls in gray areas in terms of laws and regulations. It is therefore generally not possible to opt for this form of guerrilla marketing apply for a permit. A subtle and thoughtful approach when executing is necessary to prevent any complaints. Of course we are specialized in this and we can make a good estimate of the (im) possibilities in advance. When the rain advertising campaign for (or in consultation with) a city, municipality or province, or around a common or public purpose, it is sometimes possible to request permission or a permit.
Reviews and experiences
A selection of customer reviews and experiences with our company, team and services.