In September 2015 we carried out a reverse graffiti campaign for Stichting Lezen en Schrijven on location in Amsterdam, Rotterdam, Utrecht and The Hague. This outdoor advertising campaign with approximately 200 expressions was used as a supplement to an existing advertising campaign. A separate template has been used for each city so that the number of low-literate persons per city is correct.
Number of expressions
200
LocationsCountry
Amsterdam, Rotterdam, The Hague, UtrechtThe Netherlands
MonthYear
September2015
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