For Nederland Schoon, we painted the chewing gum on the street on Stadhuisplein in Rotterdam for a number of weeks. The campaign is intended to make people aware of the amount of chewing gum on the street. All chewing gum has been removed in a number of test areas so that it can be measured how much chewing gum is thrown on the floor in a certain period. At the beginning and end of these areas we applied the logos to the street with reverse graffiti. View the overview of all our street advertising or request information through our contact us page.