In November 2014, we organized a Glow your bike promotion for Veilig Verkeer Nederland on location in Eindhoven. The Glow your bike promotion is started around the 'I want to see you' theme of VVN. We have placed a series of glow in the dark chalk expressions around Eindhoven station in advance. A few weeks later we placed the Glow your bike tent on a shopping evening where we 'pimped' the bikes with 2 artists. We only edited bicycles whose light worked. During this evening we also used our walking beamer around the tent. Our promotion team has projected ongoing campaign images for the passing audience. Information was also distributed about the VVN's I want to see you campaign.